Alaska Airlines and Recaro Aircraft Seating continue strong relationship

Alaska Airlines will equip its new Boeing 737 MAX 8 and Boeing 737 MAX 9 aircraft exclusively with seats from Recaro Aircraft Seating. With this new order, Alaska Airlines builds on a successful five-year partnership with Recaro – by the end of 2016, more than 80 percent of the airline’s fleet in both the main and first class cabins will be equipped with seats from the German aircraft seat manufacturer. The newly ordered seats will be produced at Recaro Aircraft Seating’s factory in Fort Worth, Texas, and are slated to be delivered to Alaska Airlines shortly before the airline receives its first 737 MAX 8 delivery.

"We are excited to renew our partnership with Alaska on the Boeing 737 MAX," says Sunitha Vegerla, General Manager of Recaro Aircraft Seating Americas, Inc. "We are proud to have developed a very strong relationship with Alaska Airlines over the last five years. Both companies set themselves apart through quality and innovation and this is also reflected in the way we work together. We are both driven by the same objective – to provide the best possible onboard experience for travelers."

Alaska Airlines was named the No. 1 on-time major North American carrier for the sixth year in a row by FlightStats, Inc. which compiles on-time performance data on millions of flights each year. "We are committed to providing our customers with a comfortable and enjoyable onboard experience and Recaro helps us deliver on that goal," said Sangita Woerner, Alaska’s Vice President of Marketing. "We’re proud to partner with Recaro to provide exceptional comfort and maximize personal space for our customers.

Recaro Aircraft Seating ranks among the three leading manufacturers of aircraft seats for the economy and business class worldwide. It has won numerous awards for quality in design and for innovation such as the acclaimed German Design Award Gold 2016, the Focus Gold Award 2015, the Airbus 2016 Innovation Award and the "Cabin Squip 2015" Airbus Best Performer Award. The company invests more than 10 percent of its sales in research and development in order to consistently improve its products for airlines and passengers. "Our focus is on creating seats that provide an extremely comfortable and convenient experience for passengers, no matter how short or how long the flight," explains Sunitha Vegerla. "By the same token, our seats are durable, easy to maintain and lightweight – which is a big plus for both the airlines and the environment. Recaro Aircraft Seating and Alaska Airlines work both individually and collaboratively on continuously innovating sustainable solutions for our customers and the environment."